It’s the most wonderful time of the year, the holiday season! Whether it’s Thanksgiving or Christmas, we’ve got some tricks up our sleeve for you to engage with your parents and other adults who support your student population.

Check out some of the holiday event promotional ideas from PrimeroEdge’s Customer Care Director, Audene Chung!

  1. Partner with school administrators to plan a successful event. Ask the principal to advertise in the school newsletter, website, or emails to parents. Plan to have the event well-staffed by administrators and teachers to manage crowd control and to be involved.

  2. Ask your principal to offer a special presentation or program on the stage of the auditorium to highlight what’s going on at that particular campus during the holiday event. Have student groups participate in performances or readings, etc.

  3. Student classroom projects like student artwork or activities can be on display in the foyer or hallways of the school leading up to the holidays and on the day of the event.

  4. Decorate serving lines and tables in the cafeteria with festive seasonal décor – leaves, gourds, pumpkins, tablecloths, etc.

  5. Create a flyer to advertise and presell tickets so you have a good count of how many additional adults will be in attendance and eating meals. Plan to have parents prepay to avoid traffic jams on the day of the event.

  6. Use the opportunity when promoting holiday events to also advertise the services and activities available for students in the upcoming year in an effort to increase parent involvement at the school.

  7. Plan for a special lunch menu, just for visiting adults, parents, and grandparents. Start promoting the special meal for adults that could include turkey and gravy, mashed potatoes or yams, green beans, carrots, rolls, and a desert.

  8. Invite dignitaries, schoolboard members, area superintendents, other chief administrators, or council/city leaders to come out and support your community and say a few words to parents during the holiday event.

  9. Feature the chef and dietitian in some way to highlight the resource and expert as it gets closer to the event. Maybe doing a cooking demo and always provide samples!

  10. Mention the idea of a photo booth and start preparing your own photobooth or backdrop so students/parents can pose and take photos at the event.

Look forward to part two where Audene will share some ideas about making a successful holiday event!